How can you use LinkedIn to maximise their strategic networking power? Read more top tips in part two of my interview with Brenda Bernstein, author of the bestselling practical guide on ‘How to Write a KILLER LinkedIn Profile…and 18 Mistakes to Avoid’.
Would you recommend that I upgrade to a premium account to boost my chances of finding a job?
BB: As of now I believe upgrading is unnecessary, but LinkedIn is limiting functionality more and more for free members. There are some tools in the Job Seeker Premium that you might find valuable, so it’s definitely worth taking advantage of a one month free trial if you get an offer.
What’s the protocol for recommendations? Surely I shouldn’t have to ask…
BB: It’s perfectly appropriate to ask people for recommendations. You can even ask if you haven’t spoken to the person in years. A good rule of thumb: how would you respond if that person contacted you and asked for a recommendation or some other favour? If you would say ‘yes’ then chances are they would be happy to support you as well. Some people will agree to give you a recommendation and then not do it. They might just be ‘busy’ or have a block when it comes to writing. In this case, offer to have a phone conversation where you take some notes for them and maybe even draft something for their approval.
How regularly should I be sharing updates and do they all have to be related to my industry?
BB: Ideally, share an update at least weekly and as frequently as daily. Updates should be mostly industry-related, but a good inspiring quotation or article of any kind is always welcome.
Apart from joining groups (the Q&A section is no longer), how else can I demonstrate my expertise?
BB: If you write a blog you can post your blog articles. And don’t just join groups, ask and answer questions in your group discussions.
Should I be using tools such as SlideShare for presentations?
BB: SlideShare is actually owned by LinkedIn so LinkedIn wants people to use the site. I would encourage it as well if you have presentations that would be worth sharing with your networks. People appreciate it when you follow them on SlideShare too.
And finally, what’s the best piece of career advice that anyone has given you?
BB: Treat the receptionist well, both in your interview and at your job. If the person at the front desk likes you, you are many steps ahead in the game!
You can find out more about about Brenda at www.theessayexpert.com and @BrendaBernstein.
Of course, you can connect with her on LinkedIn!
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